All workCase study 03Environmental branding2026

A roadside steel booth turned into a barbershop people can find, read and walk into: one black language across every surface, built to be seen from across the street.

Client
Kaala Cuts, the people's barbershop
Year
2026
Deliverables
Front and side fascias, Door panels, Back-wall print, Cuts chart poster
The Kaala Cuts booth in the black concept, a three-quarter view of the branded fascias and open doors
01

The brief

A plain steel booth by the road had to become a barbershop with a name, a number and a menu that a passer-by takes in at a glance, and an inside worth sitting in.

02

What I made

A black system carried by the client's own tattoo-flash characters: the front fascia names the shop and its number at full width, the side fascias show the cuts, the door panels carry the menu and a portrait so they work open or closed, a back-wall print of 236 by 150 cm faces the chair, and an A2 chart turns the menu into numbered cuts.

Next project01DRAMACProduct design and development, 2025 to 2026